Get found
A portfolio built for beauty work: photos, videos and before and after. Clients find you by service and city, and every look can credit the professional who did it.
For hairdressers, barbers, nail artists, lash and brow artists, makeup artists and spas
Your work, your clients, one link.
A profile that shows your best work, your prices and your free times. Clients book in a few taps, day or night.
Free to start. No card needed.
Everything between a great photo and a full calendar
Get booked
Online booking around the clock, with instant confirmation or your approval. Take payment in person, a deposit or the full amount online.
Bring clients back
Client notes and history in one place, plus loyalty rewards, gift cards, promotions and email campaigns when you are ready to grow.
The only link your bio needs
so-beauty.vip/@your.name
Put it on Instagram, TikTok, WhatsApp and your business card. It opens your work, your prices and your free times.
Live in 5 minutes
Create your profile
Add your photo, specialties, languages and where you work.
Show your work and prices
Publish photos and videos, then list your services with price and duration.
Open your calendar
Set your hours and share your link. Bookings arrive on your phone.
Start free. Upgrade when it pays for itself.
Prices in your local currency. Change or cancel your plan at any time.
SO Free
For getting started
Free
Everything you need to start taking bookings.
- Unlimited bookings and services
- Visual portfolio
- Client studio
SO Pro
For independent professionals
$19.99per month
or $199.90 per year
Everything in SO Free, plus powerful tools for independent professionals.
- Calendar sync
- Client intake forms
- Service options
- Profile themes
- Advanced analytics
SO Business
For salons, studios and teams
$39.99per month
or $399.90 per year
Everything in SO Pro, plus automation and retention tools to grow.
- Loyalty program
- Gift cards
- Promotions
- Dynamic pricing
- Marketing campaigns
- Smart availability
Secure billing powered by Stripe. Applicable taxes may be added at checkout.
Your name travels with you
Your profile, portfolio, reviews and followers belong to you, not to a salon. Work in several places, change studios or go independent: your clients keep finding you.
Made for every market
Use SO Beauty in 17 languages, with local currencies and time zones. Clients see your profile in their own language.
Questions professionals ask
Is SO Beauty really free?
Yes. SO Free includes your profile, portfolio, services and online bookings at no cost. Pay only if you want the tools in SO Pro or SO Business.
How do clients pay?
You choose for each service: payment in person, a deposit online, or the full amount online. Online payments are handled securely by Stripe.
I work in a salon. Can I still use it?
Yes. Your profile is yours, and you can be part of one or more businesses at the same time. Salons can bring their whole team with SO Business.
Will it clash with my other calendar?
With SO Pro you can import your busy times from Google, Apple or Outlook calendars, so clients only see the times you are really free.
Can I cancel a paid plan?
Yes, at any time from the billing portal. You go back to SO Free and keep your profile and portfolio.
Your next client is looking for you right now.
Create your profile for free and share your link today.
Create your free profile